Why I Have a "Three Scrolls Rule" | Industry Insights | All MKC Content | ANA

Why I Have a "Three Scrolls Rule"

It’s important to experience your content the way your users are experiencing it. I’ve also known colleagues who have had “secret” or tester accounts. They’ll post content in the secret account first to see how it looks before posting it on the brand account. Your audience is not as invested in your content as you are, so if it doesn’t look good and isn’t compelling to you why would anyone else want to follow you?