Consumer-Centric Spending: Why Your Ads Need to Follow the People | Industry Insights | All MKC Content | ANA

Consumer-Centric Spending: Why Your Ads Need to Follow the People

Almost 75 percent of US ad spending is funneled into online channels according to eMarketer, but that doesn’t necessarily reflect where people actually spend their time or where best to capture their attention. Vistar’s Leslie Lee explains the importance of consumer-centric spending.