Wanderlust Over Wallets: Why Travel Remains Non-Negotiable for Gen Z
Despite rising costs and economic uncertainties, one thing remains clear: Gen Z is unwilling to sacrifice travel. While they may cut back on dining out, shopping and daily coffee runs, their commitment to travel remains strong. More than half of gen Z travelers prefer to forego these "little treats" rather than scale back on their trips. They are brand-agnostic, prioritizing cost-effectiveness and unique experiences over traditional brand loyalty.
You're Almost There
Free content, premier events, training, industry leadership, and more — all the insights and resources you and your brand need to drive growth.
Sign in to see everything the ANA has to offer.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- All Logged-In Visitors
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.