Outdated Client-Agency Agreements Pose Risks to Advertisers | Industry Insights | All MKC Content | ANA

Outdated Client-Agency Agreements Pose Risks to Advertisers

If the contract between your organization and its advertising agency(s) has an effective date prior to January 1, 2017, you may be at risk. Not unlike fresh produce, dairy products, meat, medicine, or even beer, contract language is perishable.