The Evolution of Public Relations | Industry Insights | All MKC Content | ANA

The Evolution of Public Relations


The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations.

Key highlights of what we learned:

  • Digital is driving public relations.
  • Public relations is converging with marketing.
  • Internal staffing and spending to support public relations are on the rise.
  • Public relations can add value by demonstrating how its programs achieve measurable business outcomes and by improving measurement of results.

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"The Evolution of Public Relations." ANA, 2017.