Master Media Planning & Buying Services Agreement

ANA Contract Template

As a companion to the Media Transparency: Prescriptions, Principles, and Processes for Advertisers report, the ANA, in conjunction with its General Counsel, Reed Smith LLP, has developed a media agency Master Media Planning & Buying Services Agreement which can be used by advertisers in developing their own agency agreement.

Click the links to the right (or at the bottom of the screen on mobile) to download the Master Media Planning & Buying Services Agreement contract template and full media transparency reports.

The ANA would like to thank ISBA (the Incorporated Society of British Advertisers) and its legal counsel Fieldfisher, for their consent to use the ISBA Framework Agreement For Media Buying and Planning Services as a guide for some of the provisions in the ANA template.


"Master Media Planning & Buying Services Agreement." ANA, in conjunction with Reed Smith LLP. July 2016.