Retail Media Networks: What Are They and How to Get in on the Fun (and Revenue) | Knowledge Partners | All MKC Content | ANA

Retail Media Networks: What Are They and How to Get in on the Fun (and Revenue)

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. This venture into media has been very lucrative for these retailers. In fact, big retailers are headed toward a $100 billion annual margin in retail media alone.