Multicultural Consumers: Why the Success of Your Company Starts and Stops with Them

From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With nearly 40 percent of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out.

In this episode of The Why Behind The Buy (now The Marketing Insider) podcast, host Monique Ruiz talks with multicultural marketing experts Albert Thompson, Managing Director of Digital at Walton Isaacson, and Claritas Vice President of Practice Leadership Ron Cohen about the importance of this loyal and growing consumer segment.

Source

"Multicultural Consumers: Why the Success of Your Company Starts and Stops with Them." Claritas, October 2021.

You must be logged in to submit a comment.