65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms | Knowledge Partners | All MKC Content | ANA

65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms

A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.