New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S. | Knowledge Partners | All MKC Content | ANA

New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S.

A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.