The Age of Re-Enchantment: Uncovering the Desire for Experiences That Uplift, Inspire, and Enthrall | Knowledge Partners | All MKC Content | ANA

The Age of Re-Enchantment: Uncovering the Desire for Experiences That Uplift, Inspire, and Enthrall

Wunderman Thomson shares the results of a wide-ranging survey of people’s attitudes, revealing three overlapping needs: a hunger for reawakening and sense-making in a chaotic and confusing world; a desire to transcend the everyday and feel part of something bigger than ourselves; and an optimistic impulse to actively usher in a kinder, more hopeful future.