Quantifying the Value of the In-House Agency | Knowledge Partners | All MKC Content | ANA

Quantifying the Value of the In-House Agency


In general, in-house agencies are expected to deliver at least two, if not all three of the most common efficiency goals of the marketing organization — faster, better, cheaper. In this white paper, Blum Consulting quantifies how well in-house agencies (IHA) deliver on these expectations. Key insights include:

  • On average, internal agencies take 25 percent less time to deliver the same assets.
  • 25 to 44 percent savings when the IHA produces lower complexity assets or campaign deliverables.
  • To staff the same internal resources at an external agency, a brand would pay on average, 60 percent more for the same team.

Click the DOWNLOAD NOW button for the full report.


"Quantifying the Value of the In-House Agency." Blum Consulting, 5/4/22.

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