Using Attention Metrics for Efficient Marketing
Attention metrics calculate the likelihood of attention paid to an ad placement. They offer a multi-dimensional perspective, integrating myriad measurements into cohesive, research-backed, and fast-moving quality ratings. These ratings can help marketers optimize their campaigns in near-real-time, adjusting spend based on the value of media instead of hygienic scores. This guide covers the basics of attention metrics, some of the ways attention metrics can improve digital media, and responsible attention data usage.
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Source
"Using Attention Metrics for Efficient Marketing." Adelaide, 2020.
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