Mastering Agency Relationships | Knowledge Partners | All MKC Content | ANA

Mastering Agency Relationships


Agency Mania Solutions offered a list of the core responsibilities that marketers must assume when working with agencies. These responsibilities include:

  • Agency selection
  • Scope management
  • Agency briefing
  • Creative feedback
  • Client/agency performance evaluations

To read the full article and learn how Agency Mania Solutions defines each responsibility, readers can click the "Download Now" button.


"Mastering Agency Relationships." Bruno Gralpois, Founder of Agency Mania Solutions, January 2020.

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