Brian Tomlinson on High-Purpose Companies
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In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu is joined by Brian Tomlinson, director of research of the CEO Investor Forum at Chief Executives for Corporate Purpose. Tomlinson discusses why companies that score high on corporate purpose metrics outperform their low-scoring counterparts on common measures of financial performance, market valuation, and shareholder value creation. He also weighs in on measuring purpose and the importance of engaging finance.
The Beyond Profit Podcast airs Tuesdays at 10AM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
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