Abby Hirschhorn on H2H Centricity
As cofounder and strategy leader of the full-service brand and marketing agency Human Intelligence, Abby Hirschhorn believes the most successful brands are human-to-human centric, and that having a strong purpose brings cohesion to a business, improving customer loyalty and retention, culture, productivity, innovation, and much more.
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose hosted by Ken Beaulieu, Abby explains why the true power of a brand emanates from its purpose, how to discover a brand's purpose, and the benefits of being a purposeful brand.
The Beyond Profit Podcast airs Tuesdays at 10AM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
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