Beyond Profit Podcast: Abby Hirschhorn on H2H Centricity

As cofounder and strategy leader of the full-service brand and marketing agency Human Intelligence, Abby Hirschhorn believes the most successful brands are human-to-human centric, and that having a strong purpose brings cohesion to a business, improving customer loyalty and retention, culture, productivity, innovation, and much more.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose hosted by Ken Beaulieu, Abby explains why the true power of a brand emanates from its purpose, how to discover a brand's purpose, and the benefits of being a purposeful brand.

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