The Proliferation of In-House Agencies

There's a severe chill blowing through Madison Avenue. The reason? The ongoing proliferation of in-house agencies. Seeking both efficiencies and better marketing outcomes, companies are creating agencies to operate within the four walls of the company. The trend is upending traditional agency-client relations, of course, as brands produce and distribute more of the work themselves and rely less on a coterie of agencies.

In this episode of Champions of Growth, we tackle the growth of in-house agencies and the widespread impact on the marketing field. Here to discuss the issue and what it means for brands and organizations: Aleka Sansom, executive creative director at red house creative, Vanguard's in-house ad agency, and Jack Teuber, managing director and creative leader at PwC and head of the company's "the creative team," the company's in-house agency.

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