The Proliferation of In-House Agencies
There's a severe chill blowing through Madison Avenue. The reason? The ongoing proliferation of in-house agencies. Seeking both efficiencies and better marketing outcomes, companies are creating agencies to operate within the four walls of the company. The trend is upending traditional agency-client relations, of course, as brands produce and distribute more of the work themselves and rely less on a coterie of agencies.
Aleka Sansom, executive creative director at red house creative, Vanguard's in-house ad agency, and Jack Teuber, managing director and creative leader at PwC and head of the company's "the creative team," the company's in-house agency, join host Matthew Schwartz to discuss the rise of in-house agencies and what it means for the marketing industry.
The Champions of Growth Podcast airs Wednesdays at 2PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.