Chief Tik Tok Officer, with Nerf and Movers+Shakers

Moving onto a new social platform can be a harrowing experience for any brand. A lack of understanding of the platform, inauthentic messaging, or plain tone deafness can spell disaster for a business looking to reach their consumers in these spaces. So, when Nerf took the plunge and joined Tik Tok, they knew they had a challenge ahead of them. Teaming with Tik Tok advertising maestros, Movers+Shakers, Nerf set out to find someone native to the platform to lead the way for them; in other words, their very own Chief Tik Tok officer.

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