Forecasting the Future, with Sheri Bachstein, CEO of the Weather Company
When the Weather Channel was acquired by IBM to become the Weather Company, many in the industry thought it was a curious move at the time. However, when overlaying massive amounts of weather data on top of the tech giant's already considerable repository, an entirely new dimension of insights emerged. Sheri Bachstein, CEO of the Weather Company, and General Manager of IBM Watson, discussed what it was like to be behind the scenes during the acquisition and transformation of the Weather Company, explained the concept of "Selfless Innovation," and shared stories from her time as a storm chaser.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
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