The Importance of Having a Personal Purpose | Beyond Profit Podcast | Podcasts | All MKC Content | ANA

The Importance of Having a Personal Purpose

Can a company be truly purposeful if its leaders struggle with their own sense of purpose? It's a thought-provoking question, but to the co-owners of Plenty Consulting, the answer is a resounding "no."

Indeed, Jennifer Mulholland and Jeff Shuck have built a business in part around the conviction that the old system of win-at-all-cost achievement and top-down management isn't sustainable. They believe that leaders today must clarify their passions and what they sincerely value. In doing so, they can be a more powerful presence in the workplace and drive a purpose strategy more authentically.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu speaks with Jennifer and Jeff to learn why wellbeing is a fundamental key to a purpose-driven organization, the importance of being led by "conscious leaders," why it's so critical for leaders to clarify what they truly care about before tackling purpose initiatives, and more.

The Beyond Profit Podcast airs Tuesdays at 10AM EST. For more information about the ANA Podcast Network, visit

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