Beyond Profit Podcast: The Importance of Having a Personal Purpose

Can a company be truly purposeful if its leaders struggle with their own sense of purpose? It's a thought-provoking question, but to the co-owners of Plenty Consulting, the answer is a resounding "no."

Indeed, Jennifer Mulholland and Jeff Shuck have built a business in part around the conviction that the old system of win-at-all-cost achievement and top-down management isn't sustainable. They believe that leaders today must clarify their passions and what they sincerely value. In doing so, they can be a more powerful presence in the workplace and drive a purpose strategy more authentically.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu speaks with Jennifer and Jeff to learn why wellbeing is a fundamental key to a purpose-driven organization, the importance of being led by "conscious leaders," why it's so critical for leaders to clarify what they truly care about before tackling purpose initiatives, and more.

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