Building a Composable Enterprise, with Eric Feige of VShift
For more than a decade, marketers have struggled to tame the beast that is the Marketing Tech Stack. Drowning in a sea of DMPs, CRMs, CDPs, and DSPs, many brands chose to go with an "all-in-one" platform, hoping to make their lives easier. However, what many of those organizations are discovering is that being tied to one monolithic tech platform can limit the campaigns and experiences marketers are able to create, with the tech dictating the marketing, not vice versa.
Our guest today has an alternative approach. Eric Feige, Managing Director at VShift, spoke to us about building a "composable enterprise" by decoupling the marketing tech stack and leveraging the exploding marketplace of APIs to create a leaner, more agile marketing machine.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.