Driving Innovation from Within, with Cindy Chastain of Mastercard Foundry

Ever since adopting its now iconic "Priceless" campaign, Mastercard has been at the forefront of innovation. But what is the engine driving such a massive company to constantly push boundaries and move from one opportunity to the next with the agility of a start up? Our guest today has the answer. Cindy Chastain is SVP of Customer Experience & Design at Mastercard Foundry, the heart of innovation within the brand. Cindy laid out the responsibilities of the Foundry, explained its connection to the brand's corporate culture, and shared a glimpse of what Mastercard Foundry sees on the horizon.

Source

"Driving Innovation from Within, with Cindy Chastain of Mastercard Foundry." Marketing Futures Podcast, 12/9/22.

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