Driving Innovation from Within, with Cindy Chastain of Mastercard Foundry | Marketing Futures Podcast | Podcasts | All MKC Content | ANA

Driving Innovation from Within, with Cindy Chastain of Mastercard Foundry

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Ever since adopting its now iconic "Priceless" campaign, Mastercard has been at the forefront of innovation. But what is the engine driving such a massive company to constantly push boundaries and move from one opportunity to the next with the agility of a start up? Our guest today has the answer. Cindy Chastain is SVP of Customer Experience & Design at Mastercard Foundry, the heart of innovation within the brand. Cindy laid out the responsibilities of the Foundry, explained its connection to the brand's corporate culture, and shared a glimpse of what Mastercard Foundry sees on the horizon.

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.

Source

"Driving Innovation from Within, with Cindy Chastain of Mastercard Foundry." Marketing Futures Podcast, 12/9/22.

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