Behind "Bless Your F***ing Cooch," with Carley Caldas of eos

Today on the pod, we're headed into some... interesting territory, as we talk to Carley Caldas, VP of Brand Marketing & Media at eos, about "Bless Your F***ing Cooch," a wildly successful campaign that included the release of new products, all inspired by one single TikTok. Carly shared how the small but mighty eos team was able to turn around a new product in a matter of days, and how important it was for eos to have already been on TikTok before this now iconic moment.

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"Behind 'Bless Your F***ing Cooch,' with Carley Caldas of eos." Marketing Futures Podcast, 4/19/23.

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