Behind "Bless Your F***ing Cooch," with Carley Caldas of eos
Today on the pod, we're headed into some... interesting territory, as we talk to Carley Caldas, VP of Brand Marketing & Media at eos, about "Bless Your F***ing Cooch," a wildly successful campaign that included the release of new products, all inspired by one single TikTok. Carly shared how the small but mighty eos team was able to turn around a new product in a matter of days, and how important it was for eos to have already been on TikTok before this now iconic moment.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
Source
"Behind 'Bless Your F***ing Cooch,' with Carley Caldas of eos." Marketing Futures Podcast, 4/19/23.
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