The Brand That Was Never Supposed to Be, with Ivonne Kinser of Avocados from Mexico
Today begins a special series: The Masters of Brand Masters, a collection of interviews with speakers from ANA's 2023 Brand Masters Conference. Kicking things off, we have Ivonne Kinser, Head of Marketing at Avocados from Mexico. Ivonne gave us the backstory of the brand that was never supposed to be a brand, and shared what it is about Avocados From Mexico's culture that allows for such consistently innovative work.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
Source
"The Brand That Was Never Supposed to Be, with Ivonne Kinser of Avocados from Mexico." Marketing Futures Podcast, 5/30/23.
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