Culturally Centered Marketing, with Todd Kaplan, CMO of Pepsi
We're back with another edition of the Masters of Brand Masters series, recorded on site at the ANA Brand Masters Conference in Bonita Springs, Florida. In this series, we talk to some of the brightest and most influential marketers in the industry about the state and future of brand. My guest today oversees and absolutely massive organization, and one of the best-defined brands on the planet. Todd Kaplan, CMO of Pepsi, joined the podcast to discuss his "culture-first" approach to brand building, and why the Pepsi brand is able to innovate so consistently. He also shared what he thinks is the next big disruptor for our industry.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. To learn more about the ANA Podcast Network, visit www.ana.net/podcasts.
Source
"Culturally Centered Marketing, with Todd Kaplan, CMO of Pepsi." Marketing Futures Podcast, 8/1/23.