From Gut Feeling to Data-Backed Decisions: The Future of Sponsorship, with Steve Feuerstein of SportsBiz pt II
We're back for part two of my conversation with SportsBiz CEO and Founder, Steve Feuerstein. Today, we round out our conversation on the state and future of sponsorship marketing by discussing how marketers can detach themselves from the emotional payoff that comes from sponsorship activations, and why ROI might not be the right KPI when measuring sponsorship success.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. To learn more about the ANA Podcast Network, visit www.ana.net/podcasts.
Source
"From Gut Feeling to Data-Backed Decisions: The Future of Sponsorship, with Steve Feuerstein of SportsBiz pt II." Marketing Futures Podcast, 8/22/23.
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