Consumer Consent 2021: Key Principles Driving Best Practices for Brands | Research Reports | Research Studies | All MKC Content | ANA

Consumer Consent 2021: Key Principles Driving Best Practices for Brands

This report is focused on the methods and best practices companies are employing to gain consent responsibly within web, app, and email environments as discussed during a mid-July workshop with 14 senior marketers from brands, agencies, and technology companies.