CDP Playbook: How to Succeed with Customer Data Platforms | Research Reports | Research Studies | All MKC Content | ANA

CDP Playbook: How to Succeed with Customer Data Platforms

This ANA playbook, created in partnership with CDP Institute founder David M. Raab, defines what a CDP is, what it can do for marketers, where it can fit in an organization’s tech stack, and the steps necessary to consider which solution may best suit your brand’s needs.