Gaming Isn’t TV: Why Your Brand Needs to Think About In-Game Ads in a New Way | Soundbites | Video Shorts | All MKC Content | ANA

Gaming Isn’t TV: Why Your Brand Needs to Think About In-Game Ads in a New Way

Fernando Machado, CMO at Activision Blizzard, discusses why it’s important to adjust your marketing approach when marketing in a video game.