How CMOs Improve Their Digital Marketing, by the Numbers | Money Slides | All MKC Content | ANA

How CMOs Improve Their Digital Marketing, by the Numbers

In the remarks with which he opened the ANA’s 2023 Advertising Financial Management Conference, ANA CEO Bob Liodice shared data from a survey of CMOs indicating which investments most commonly improved their digital marketing, with investments in data analytics ranking at the top of the list.