What Are CMOs Investing In?
Money Slides such as the following offer excerpts of research reports and presentation decks from ANA events that highlight critical insights. View the full library of Money Slides here.
Executive Summary
As part of his remarks at the 2023 Masters of B2B Marketing Conference, ANA CEO Bob Liodice shared data from a survey of CMOs identifying what these marketing leaders are investing in to improve their digital marketing, with data analytics topping the list.
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Source
"Opening Remarks of the 2023 ANA Masters of B2B Marketing Conference." Bob Liodice, CEO at the ANA. ANA Masters of B2B Marketing Conference, 6/6/23.