The ANA 2021 Response Rate Report — Initial Findings | Conference Session Videos | Event Video | All MKC Content | ANA

The ANA 2021 Response Rate Report — Initial Findings

In this video, get a preview of the ANA 2021 Response Rate Report, which explores why brands are leveraging direct mail, how direct mail response rates are being tracked, which formats perform the best, and how direct mail usage will evolve in the next 12 months.