Attribution Model 2.0 — Direct Mail Goes Digital | Conference Session Videos | Event Video | All MKC Content | ANA

Attribution Model 2.0 — Direct Mail Goes Digital

Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. In this video, dive into their flaws, explore strategies to overcome barriers, and review new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.