TESTING THE TRIED AND TRUE TO STAY RELEVANT WITH YOUR PROJECTS | Conference Session Videos | Event Video | All MKC Content | ANA

TESTING THE TRIED AND TRUE TO STAY RELEVANT WITH YOUR PROJECTS

Over the course of several years, Longwood Gardens and Elliott Marketing utilized the acquisition campaign to test these and other scenarios. Some answers reaffirmed long-held understandings, but there were some surprises. The findings have allowed Longwood to be more efficient and targeted in their campaigns, and, overall, have a more successful acquisition.