When Not Doing It Right Is Wrong: How Advertisers' Approach to Payment Terms Affects the Viability of the Advertising Industry | Knowledge Partners | All MKC Content | ANA

When Not Doing It Right Is Wrong: How Advertisers' Approach to Payment Terms Affects the Viability of the Advertising Industry

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Agency Mania Solutions identified several negative consequences of the extended payment terms that brand advertisers often force agencies to adopt.

These consequences include:

  • Higher supplier pricing
  • Lower quality of talent
  • Deteriorating relationships between agencies and advertisers
  • Reduced choice of suppliers

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Source

"When Not Doing It Right Is Wrong: How Advertisers' Approach to Payment Terms Affects the Viability of the Advertising Industry." Agency Mania Solutions, April 2020.

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