Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference | Conference Highlights | Event Video | All MKC Content | ANA

Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference

P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated some of these habits into their own marketing to increase engagement and sales with multicultural consumers.