Marketing Has Been Self-Regulating for Years. New Privacy Laws and Policies Won’t Change That | Soundbites | Video Shorts | All MKC Content | ANA

Marketing Has Been Self-Regulating for Years. New Privacy Laws and Policies Won’t Change That

Does the deprecation of third-party cookies spell the end for marketing effectiveness? If history is any indicator, the answer is no. Neustar’s Joseph Pagano explains how marketers have been dealing with and overcoming challenges created by regulation for more than a decade now.