How “Bless Your Cooch” Symbolizes an Important Brand Evolution for eos | Soundbites | Video Shorts | All MKC Content | ANA

How “Bless Your Cooch” Symbolizes an Important Brand Evolution for eos

From resisting the word “damn” to running a “Bless Your Cooch” campaign. Soyoung Kang, CMO at eos Products, explains why her brand evolved its messaging to more authentically reflect how consumers speak.