Evolving with Creativity | Conference Session Videos | Event Video | All MKC Content | ANA

Evolving with Creativity

In this video, eos CMO Soyoung Kang discussed how her brand has recaptured cultural relevance by shrewdly leveraging market research, partnering with a roster of TikTok influencers, and embracing a more risqué brand voice that openly talks to customers about how they can “bless their cooch.”