Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity | Conference Session Videos | Event Video | All MKC Content | ANA

Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity

In this video, PepsiCo discussed its approach to consumer-centricity and the importance of using data to create personalized messages and consumer programs that drive engagement and loyalty.