Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers | Conference Session Videos | Event Video | All MKC Content | ANA

Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers

In this video, a leading studio in the entertainment industry talked about how authentic narratives and storytelling play a critical role in bringing accurate AAPI portrayal to the big screen and what that means for brand partners and their consumers.