The Future of Big Data: A People-Powered Panel | Conference Session Videos | Event Video | All MKC Content | ANA

The Future of Big Data: A People-Powered Panel

It takes a unique mix of people-powered measurement and big data science to truly deliver an accurate and unbiased representation of viewers. In this video, learn how only panels composed of real people can calibrate big data, rooting out the inherent bias of big data sources, ensuring every voice is heard.