An Empire Takes Center Stage in a Rapid Growth New Industry | Conference Session Videos | Event Video | All MKC Content | ANA

An Empire Takes Center Stage in a Rapid Growth New Industry

Sharon Otterman, CMO of Caesars Digital, outlined the Caesars playbook for storytelling to drive unprecedented growth in a new industry. She discussed how the rise of Caesar, Cleo, and the whole cast of Caesars Sportsbook built a script for rapid growth when launching a new brand in a crowded market.