Responsible Marketing: A Framework for Growth Through Diversity | Conference Session Videos | Event Video | All MKC Content | ANA

Responsible Marketing: A Framework for Growth Through Diversity

In this video, Verizon's Tony Wells spoke about the power of making a brand message resonate in the marketplace and the steps the brand is taking as part of their Responsible Marketing Action Plan to aid in a movement that fosters industry-wide growth opportunities for diverse talent, suppliers, and media.