THIS IS NOT AN ENDORSEMENT. HOW UBER EATS IS BUILDING A CULTURE-SHAPING BRAND BY MOVING BEYOND THE OLD MODEL OF INFLUENCE?

December 9, 2020

Join Global Head of Brand Marketing at Uber Eats, DyShaun Muhammad, as he explains how and why they deliberately avoided the tropes of traditional celebrity endorsement in launching their global creative platform, ‘Tonight, I’ll be Eating…’. In their quest to build a truly culture-up brand, Uber Eats uses the power of influence not just to reflect the culture-scape around them, but to shape it.