2020 Influencer Marketing & Activation Conference: A Virtual Experience

This December we’re creating a unique event by combining the best from this spring’s cancelled Brand Activation Conference with the popular Influencer Marketing Conference.

The 2020 Influencer Marketing & Activation Conference brings together all the disciplines of Brand Activation with a special focus on how successful brands from a variety of industries bring their brands to life including the hottest, most creative influencer campaigns and topics of the year. This event brings together marketers, storytellers, innovators, and leading brand activation experts in Experiential, Content, Promotion, Relationship, Commerce, & Influencer Marketing. Learn from industry leaders and companies with varied budgets through leading brand case studies, in-depth discussions on hot button issues, and the latest tools, trends, & technologies.

#ANAinfluencer

2020 Influencer Chair

Bryan Clurman
Brand Marketing
The Clorox Company


when

Start: Tuesday, December 8, 2020 at 11:00am

End: Wednesday, December 9, 2020 at 4:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
LIVESTREAM Client-Side Tier $99 Platinum Tier $99 Gold Tier $149 Silver Tier $199 Individual $299 Nonmember $299


Agenda

CIGNA: THREADING THE POWER OF COMMUNITY

Cigna Corporation is a global health service company dedicated to improving the health, well-being, and peace of mind of those they serve. They deliver choice, predictability, affordability and access to quality care through connected, personalized solutions that advance whole person health, both in body and mind.

As an expanding category leader, Cigna has both defined and refined corporate best practices through its strategic brand activation platforms around sponsorships and partnerships. Always staying true to their mission, “community” is at the heart of any Cigna engagement.

Stephen will highlight how Cigna maximizes its successful partnerships and programs (such as the Achilles Foundation, the Walt Disney World Marathon and its Health Improvement Tour) to create both synergy and efficiency, in its B2B and B2B2C efforts, while still keeping “community” at the core.

Stephen Cassell
Chief Brand Officer
Cigna Corp.

______________________________________________________________________________________

RIND-BLOWING MARKETING FROM WISCONSIN CHEESE
From breaking a Guinness World Record to creating the most popular lounge in SXSW history, the team at Wisconsin Cheese has been making headlines around the globe. More importantly, with a new strategy and ambassadors in every U.S. state, they are truly changing perceptions and revolutionizing marketing for a 170-year-old industry. Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth, along with how they’ve coped (and thrived) in the post-COVID world. Brie-lieve us — there’s so much more to this cheesy story. Get ready to have your rinds blown!

Suzanne Fanning
Chief Marketing Officer
Wisconsin Cheese
______________________________________________________________________________________

SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Spartan is the global leader in extreme wellness and endurance, creating daily content that connects and inspires its 10-million strong community. Hear from Spartan's VP, Head of Marketing, Donny Jensen, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle. 

Donny Jensen
Vice President, Head of Marketing
Spartan Race
______________________________________________________________________________________

ACTIVATING TO OUTSMART CANCER ONE BOOB AT A TIME
Breast cancer is the most commonly diagnosed cancer in women under 39. In the U.K. it especially lacks awareness with younger people and needs a high impact message to break through. Hear Kristin Hallenga’s inspirational story as a 23 year old founder of CoppaFeel! and 11-year breast cancer survivor. They are the first breast cancer charity in the U.K. to solely create awareness among young people, with the aim of instilling the knowledge and tools they need to get to know their bodies. They like to talk about a serious message in a light-hearted way, empowering people to start healthy habits for life. She’s coming over the pond to share their out-of-the-box brand activation marketing strategies they’re using to raise breast cancer awareness to get it diagnosed at the earliest stage possible.

Kristin Hallenga
Founder
CoppaFeel!

Natalie Kelly
CEO
CoppaFeel!
______________________________________________________________________________________

SUPER CHARGING THE SUPER FANS
Learn how Chipotle is creating more advocates by activating in unexpected ways with influential brands fans. To drive massive engagement within the digital community, the iconic brand partnered with some of their biggest super fans to create share-worthy content. Join Tressie Lieberman, VP, Digital Marketing and Off-Premise as she shares how Chipotle has taken over key events, celebrated milestones and created movements across TikTok and unexpected platforms like Depop. Learn more about Chipotle’s strategic approach to partnering with the right creative talent to unleash and amplify their passion for the brand. From TikTok Timeouts at the Super Bowl to Chipotle Together during quarantine, the brand has navigated challenges and opportunity to  co-create and drive culture.

Tressie Lieberman
Vice President, Digital
Chipotle
______________________________________________________________________________________

Confirmed Speakers:

Sadira Furlow
VP Marketing
Frito-Lay North America

Josh Hackbarth
Vice President, Franchise Management & Marketing
Warner Bros. Consumer Products

Delali Kpodzo
Head of Marketing
UOMA Beauty

Jim McCoy
Vice President, Sponsorships, Meetings & Events
Nationwide 

Ursula Ringham
Head of Global Influencer Marketing
SAP

TIME EVENT DETAILS LOCATION
Tuesday, December 8, 2020
11:00am
- 11:35am

OPENING REMARKS

11:35am
- 12:10pm

SESSION 1

12:10pm
- 12:45pm

SESSION 2

12:45pm
- 12:55pm
SESSION BREAK 1

12:55pm
- 1:30pm

SESSION 3

1:30pm
- 2:05pm

SESSION 4

2:05pm
- 2:40pm

SESSION 5

2:40pm
- 2:50pm
SESSION BREAK 2

2:50pm
- 3:25pm

SESSION 6

3:25pm
- 4:00pm

SESSION 7

4:00pm
- 4:35pm

SESSION 8

Wednesday, December 9, 2020
11:00am
- 11:05am

OPENING REMARKS

11:05am
- 11:40am

SESSION 1

11:40am
- 12:15pm

SESSION 2

12:15pm
- 12:50pm

SESSION 3

12:50pm
- 1:00pm
SESSION BREAK 1

1:00pm
- 1:35pm

SESSION 4

1:35pm
- 2:10pm

SESSION 5

2:10pm
- 2:45pm

SESSION 6

2:45pm
- 2:55pm
SESSION BREAK 2

2:55pm
- 3:30pm

SESSION 7

3:30pm
- 4:05pm

SESSION 8


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' You may transfer your registration to a colleague at no additional cost. To do so, please email registration@ana.net