Measuring Progress on Measurement

March 20, 2019

Executive Summary

Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.



Source

"Measuring Progress on Measurement." Moderator: Keri Bruce, Partner at Reed Smith; George Ivie, CEO and Executive Director at Media Rating Council; Cassidy Sehgal, VP of Digital and Advertising Counsel at L'Oréal USA. ANA Advertising Law and Public Policy Conference, 3/20/19.

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