Customer Insight-Driven CX Excellence Must Be A Core Competency... During COVID, and Beyond | Conference Session Videos | Event Video | All MKC Content | ANA

Customer Insight-Driven CX Excellence Must Be A Core Competency... During COVID, and Beyond

Learn how the iconic brand Shinola, used deep customer insights to understand why traditional loyalty programs are not effective in building loyalty, and how they created a powerful non-traditional “loyalty” strategy which resulted in a 25 percent increase in repeat purchase rates.