Speed and Agility: Marketing’s New Mandate and Its Impact on Planning | Webinar Rewinds | Event Video | All MKC Content | ANA

Speed and Agility: Marketing’s New Mandate and Its Impact on Planning

In this webinar, learn more about a topic very much on the mind of CMOs today — marketing agility. Marketing agility is the ability to shift priorities and re-allocate funds quickly and effectively to exploit market opportunities or meet rapidly changing customer expectations.