ANA Magazine's Marketing Policy Brief

A new White House executive order on artificial intelligence (AI) shifts federal focus toward cybersecurity, risk management, and deployment accountability. The policy shift — alongside a bipartisan bill and an Illinois advertising tax — may reshape how marketers use AI tools and reach consumers.

Congress is debating the SECURE Data Act, a federal privacy proposal that could reshape how marketers collect and use consumer data. New rules on data brokers, AI profiling, and sensitive data handling may be coming — and marketers need to prepare.

The ANA is urging the Federal Trade Commission (FTC) to take a targeted, evidence-based approach to new rules on online food and grocery delivery pricing. Broad requirements could disrupt legitimate promotional practices across a marketplace where prices and fees are controlled by many different parties.